STUDENT EVALUATION CULTURE AND ACADEMIC DIGNITY: ETHICAL CHALLENGES IN THE CONTEXT OF GLOBALIZATION

Abstract

This article explores the impact of student evaluation culture on lecturers’ professional dignity and reputation in the context of globalization. Student evaluations have become not only a mechanism for assuring study quality but also a key factor shaping academic reputation and career prospects. The aim of the study is to examine how evaluation practices affect lecturers’ dignity and reputation while identifying the ethical criteria that reinforce respect within the academic community. The research draws on literature analysis, comparative methodology, and theoretical generalizations. The findings reveal that student evaluation culture is strongly influenced by market logic, the dominance of satisfaction-driven criteria, and the spread of consumerist values, all of which are intensified by globalization, transforming higher education into a competitive service market. The study concludes that respect, honesty, accountability, transparency, and professional integrity are essential ethical principles for safeguarding lecturers’ dignity, reducing reputational vulnerability, and fostering trust in the academic community.