CONSUMER ATTITUDES TOWARDS THE APPLICATION OF GREEN LOGISTICS PRINCIPLES IN THE PARCEL DELIVERY SECTOR

Abstract

Currently, more and more attention is paid to environmental protection and efficient use of natural resources. The need to rethink approaches to the implementation of logistics functions in the presence of the need to protect the environment and increase social responsibility leads to the transformation of companies and the need to evaluate the consumer's attitude to the changing functions of companies and the creation of business strategies that would increase the value for the consumer. The object of the article is the users of the parcel delivery sector. The purpose of the article is to evaluate the consumer's attitude towards the application of green logistics principles in the parcel delivery sector. Objectives of the article: to reveal the benefits of applying the principles of green logistics to companies and the end user. To present the users' perspective on the application of green logistics principles. The article uses the analysis of scientific literature and quantitative research.