ŽINIŲ VALDYMO STRATEGIJOS TAIKYMAS PASLAUGŲ SEKTORIUJE

Application of Knowledge Management Strategies in the Services Sector

Abstract

This topic is relevant to the fact that the services sector is dominated by a variety of services. Their knowledge leads better quality and their strategic applications. As stated, Denford & Chan (2011), it is very important to clarify the application of knowledge management strategy for the hotel, as the hotel is the place where the traveler can experience her first impressions of the new location. Whelan & Carcar (2011), argues that the application of knowledge management strategy allows the hotel, soon to improve and adapt the market. Choi et al., (2008), says that the successful application of knowledge management strategies for the hotel, it might be a guarantee of success in the market. Tourism market is volatile and constantly changing. It is important to timely respond to market changes, and to prevent competitors to lead the market. It is not easy, it requires knowledge. Hotels have to accumulate knowledge, to encourage its employees to work together and develop the property in which they work. Yang & Yeh (2009), says that all contribute to a personal knowledge management strategy that encourages employees to share their knowledge in their work environment. Knowledge Management Strategy to the hotel may allow faster to develop, to achieve the set goals. Knowledge management strategies for their work examining Denford, & Chan (2011), Xu & Quaddus (2012), Whelan & Carcar 2011), Choi et al., (2008), Yang & Yeh (2009). The authors identified several knowledge management strategies, such as command and personal knowledge management strategy or coding strategies. Knowledge Management Strategy for the benefits of hotel deals, Shih & Chiang (2005), thinking that knowledge management strategy allows the proper management of the hotel. Knowledge Management Strategy The benefits are obvious, the hotel becomes more flexible, as well as knowledge management strategy to better manage the hotel. The authors argue that not only various technologies contribute to the hotel, but also the knowledge that allows you to manage human resources. Knowledge is an important property and resources required to manage them strategically.

Purpose – to establish a knowledge management strategy for the application of the service sector.

The object – application of knowledge management strategy in the service sector.

Conclusions.1. Knowledge management strategy concept analyzes many scientists. There is no single concept, since scientists give different concepts. However, there was consensus on the fact that the knowledge management strategy is a plan. 2. The most important factor that determine the choice of a knowledge management strategy is the desire to be competitive in the market and labor productivity. 3. Knowledge management strategy model revealed a knowledge management strategy for the benefits of the knowledge processes hotel. The model revealed a link between the use of knowledge management strategies and processes as well as key aspects. It turned out that the personal knowledge management strategy for the application of the benefits of the knowledge processes of knowledge sharing features, which allows the use of existing knowledge, solve problems faster.