SUSTAINABILITY AS A KEY DRIVER FOR INNOVATIONS IN ORGANIZATION

Authors

  • Gediminas Sargūnas Panevėžio kolegija / University of Applied Sciences
  • Dalia Susnienė Kaunas University of Technology
  • Daiva Žostautienė Kaunas University of Technology

Keywords:

sustainability, business, innovations

Abstract

This paper provides an overview and analysis of the contemporary understanding on the concepts and definitions of business sustainability and innovating for sustainability. It tries to disclose how sustainability can be a driver of innovation and a key tool for the advancement of an organization’s competitiveness. The conclusions are based on academic and practical literature analyses, impact of changing contexts and situations and practical considerations, and reveal that sustainability and innovation are closely interrelated and requires much effort, knowledge and insights in striving for sustainability and enhancing company potential in a competitive environment.

Author Biographies

  • Gediminas Sargūnas, Panevėžio kolegija / University of Applied Sciences

    Assoc. Prof. Dr., Director of Panevėžio kolegija / University of Applied Sciences

    Areas of scientific interests: corporate social responsibility, stakeholder management, business processes and planning.

  • Dalia Susnienė, Kaunas University of Technology

    Assoc. Prof. Dr., lecturer at Panevėžio kolegija / University of Applied Sciences.

    Areas of scientific interests: corporate social responsibility, stakeholder management, sustainable development, innovations, quality management.

  • Daiva Žostautienė, Kaunas University of Technology

    Prof. Dr.; Dean of Panevėžys Faculty of Technologies and Business, Kaunas University of Technology.

    Areas of scientific interests: marketing, marketing culture, business strategy, corporate social responsibility, sustainability.

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Published

2016-12-22

Issue

Vol. 12 No. 1 (2016): Taikomieji tyrimai studijose ir praktikoje - Applied research in studies and practice

Section

Articles

License

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.

Please read the Copyright Notice in Journal Policy.

How to Cite

Sargūnas, G., Susnienė, D., & Žostautienė, D. (2016). SUSTAINABILITY AS A KEY DRIVER FOR INNOVATIONS IN ORGANIZATION. Taikomieji Tyrimai Studijose Ir Praktikoje - Applied Research in Studies and Practice, 12(1), 5-13. https://ojs.panko.lt/index.php/ARSP/article/view/7