BIG DATA ANALYTICS IN CLOUD COMPUTING

Abstract

The modern world witnesses an exponential growth in digital data generation from various sources. Big data exhibit exceptional volume, velocity, and diversity, predominantly comprising unstructured or semi-structured formats. Preserving their accuracy and value necessitates the application of advanced Big Data technologies. Cloud Computing has revolutionized data management, offering organizations virtually unlimited storage and computational resources through models Infrastructure as a Service (IaaS), Platform as a Service (PaaS), Software as a Service (SaaS). This paper explores the potential of Big Data analytics within the context of cloud computing and evaluates data analytics effectiveness via Google's BigQuery platform.