APPLICATION OF THE NEUROMARKETING CONCEPT IN AGRO TOURISM EDUCATIONAL ACTIVITIES

Abstract

Neuromarketing is a new field of marketing that uses medical technologies such as functional magnetic resonance imaging to study brain responses to marketing stimuli or an encephalogram that measures brain bioscience that is highly accurate over time. in the sense of measurement, the reaction of brain to various stimuli can be seen with microsecond accuracy: image, sound, smell, touch. The application of neuromarketing in agro tourism is not manipulation, but a return to the consumer, their needs and the opportunity to get closer to the customers and, after satisfying their needs by the offered service to receive them again. The aim of the research is to find out the applicability of neuromarketing in agro tourism educational activities. In order to achieve the set aim, the expression of neuromarketing in the theoretical aspect will be analyzed, the instruments of neuromarketing will be briefly reviewed and the possibilities of neuromarketing applicability in agro tourism educational activities will be identified.